I already knew Minnesota interactive marketers were a smart group. After UnSummit3, though, I realized – hey?!?! That did exactly what it was supposed to do!
With a theme of what’s next, UnSummit3 was attempting to uncover just what we’re all getting ourselves into as we embark on our grand journey as interactive marketers. Several statements [...]
Exciting! Inspiring! Thought-provoking! Oh my!
Yes. Another MIMA Summit has come and gone.
Most attendees could talk about any one statement from any one session for hours, but in the interest of brevity – a favorite with interactive (web) after all – I’ve combined my top ten takeaways from the Summit. (Or at least the sessions [...]
A social media what?
The social media guru. Full of mystique, glamour, a hip vocabulary, and…wait… what’s a social media guru?
There’s a lot of discussion about these elusive creatures within the Internet marketing community. What makes a guru? What doesn’t? How do you become one?
Google “social media guru”, and you’ll find listings including:
“Biggest Mistakes Made by [...]
Read the rest of this entry »Trite and true.
We already know the web has revolutionized the way we do things. As trite as the term “digital revolution” can be, it’s a very accurate description of the last few years in our society.
It’s definitely revolutionized how we travel – from finding directions via Google Maps to buying plane tickets on Expedia.
It’s revolutionized [...]
We’re all familiar with the deserted phone book left outside that no one ever bothered to pick up. There’s the Internet. Does anyone really expect you to lift, let alone use, that huge book? As a paperweight or some added height on your chair, maybe. To look up a phone number, please. There are easier [...]
Read the rest of this entry »If you build it, they will not come.
This just in (9 years ago), the days of seeing success simply from having a website are over.
Of course, just like anything, there are those amazing stories – kind of like Internet fairy tales.
Facebook is a favorite fairy tale. A college kid created Facebook. Without a huge marketing [...]
