I always love a good demonstration of the measurability of social media – any marketing really. So when I came across the video “Social Media ROI: Socialnomics”, I settled in for 4 minutes and 15 seconds of fascinating social media ROI statistic goodness.
Then, I came upon about the 30 second mark. (*Gasp*) According to [...]

I already knew Minnesota interactive marketers were a smart group. After UnSummit3, though, I realized – hey?!?! That did exactly what it was supposed to do!
With a theme of what’s next, UnSummit3 was attempting to uncover just what we’re all getting ourselves into as we embark on our grand journey as interactive marketers. Several statements [...]

Exciting! Inspiring! Thought-provoking! Oh my!
Yes. Another MIMA Summit has come and gone.
Most attendees could talk about any one statement from any one session for hours, but in the interest of brevity – a favorite with interactive (web) after all – I’ve combined my top ten takeaways from the Summit. (Or at least the sessions [...]

At Friday’s SMBMSP 19 (Social Media Breakfast – Minneapolis/St. Paul), much of the meeting’s discussion centered around the use of social media as an internal communication tool. How to convince management to implement it? How to get employees to buy into it? How to maintain compliancy and legal requirements with it?
The variety of experience represented [...]