Forget everything you’ve ever learned.
What a comforting statement – especially for those of us that went to college for four years…at the very least.
But really, when it comes to writing for the web, this statement is a good rule of thumb.
Of course, forgetting everything is an overstatement. Grammar and some writing basics are always important. [...]

At Friday’s SMBMSP 19 (Social Media Breakfast – Minneapolis/St. Paul), much of the meeting’s discussion centered around the use of social media as an internal communication tool. How to convince management to implement it? How to get employees to buy into it? How to maintain compliancy and legal requirements with it?
The variety of experience represented [...]

One of my last posts discussed an MRM Worldwide slogan: “Useful is the new clever.”
This advice pretty much goes for any type of marketing today; it’s a fair estimate that no matter who your target audience is, they’re stressed out and over stimulated. The advice is especially useful for – believe it or not – website [...]

Trite and true.
We already know the web has revolutionized the way we do things. As trite as the term “digital revolution” can be, it’s a very accurate description of the last few years in our society.
It’s definitely revolutionized how we travel – from finding directions via Google Maps to buying plane tickets on Expedia.
It’s revolutionized [...]